Brand Progress

I want the pattern to represent some sort of developing network that users can change and develop putting the brand in the hands of the customer. Also a brand with no room for flexibility can become stagnant very quickly, brands than engage and embrace the customer are the ones that thrive in an over saturated market
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This is only a very basic expression of what I mean, given the creative audience having something playful that they personally can shape would be my ideal route.

I will spend a few hours working out exactly how to do this and how to apply it across platforms. The text is in its most basic form at the moment for the sake of the mock ups.
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I was also thinking about how programming could work to produce custom designs onto bookmarks given the customers with their receipts. The design would be based around the practice of the individual.
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There is another scribd document that features all the patterns that are visible when zoomed into the textures in each of the quarter circles. Might be nice to tie these into the branding somewhere.