Wanted to match the previous aesthetic but use some more simple demonstrations of my final words. Again decided against using black because I think it compromises the composition between the grey text and coloured background. The idea is based on the typeface losing weight, being a common phrase with the word drop in it - 'drop some weight'. Chosen typeface was helvetica neue because there are so many different weights, I was going to explore adding some oblique text but it doesn't line up the way these other weights do.
No comments:
Post a Comment