Create a highly creative promotional campaign for i magazine, with an intellectual tone of voice and concept. It should be intelligently resourceful, and engaging for students, and create an environment for them to engage in in-depth discussion with one another.
Background/ Considerations
It is a concise, quality magazine with an intellectual content
Consider the content of the magazine and how this would be communicated through the campaign
- Business // Current affairs // Fashion // Style // Film // Music // Arts // Sport
Competitors - what they offer in relation to price and quality
Needs to work on campus but have the scope to work elsewhere
Mandatory requirements
Must include the i logo
High impact and low budget
Must be able to translate online / through social networking websites
Use stag typeface or something similar - block serif
Deliverables
Promotional Campaign
Insert into 'The Independent' newspaper -Direct to target audience
Online campaign - already a strong following and will provide quick and efficient delivery
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