Playing about with how the word would react inside a speaker, don't think it works but I like the pulsations in the word but it moves around to much and doesn't have a running flow. The way the word distortes is something I could focus on, again representing drops in perspective, to recreate the feeling of looking over a cliff could be a nice concept. Again just keeping a simple typeface and colour scheme until I feel the movement in the word / letterforms is exactly how I want it to look.
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