Why?
- Better sound quality than your standard MP3 file or CD
- The dust and scratches add to authentic feel of the analogue format
- As graphic designers we love print and album art
- Nothing digital compares to the feeling of putting the needle on the record
I intend to promote and direct music lovers and people who have never
experienced playing and listening to a vinyl that it is still a wonderful way of enjoying music.
I also want to try and work with current nightclubs such as Acetate that runs a 100% vinyl night in Leeds.
Product
A promotional campaign directs electronic music enthusiasts to experience playing a vinyl and try it out for themselves.
Using an informal and humorous tone of voice in first person.
I also want to try and work with current nightclubs such as Acetate that runs a 100% vinyl night in Leeds.
Deliverables
A package promoting people to experience playing a vinyl
- Poster designs with statements about vinyl - Range of different sizes & formats
** Billboards,
- Promotional Zine – with a range of vinyl sleeve designs kept in date order
- Posters - smaller formats for bedroom walls - A2 / A3 as well as
larger formats for billboards and wheat pasting
Contextual References
- Design from the 30's (introduction of the Vinyl record)
- Acetate / Boiler room - Vinyl nights running in Leeds and London -
Crisp using very few or no colours, simple and clean
The context in which your products will exist / be viewed
- Urban Outfitters where many vinyl related products already exist.
- Handed out after nightclubs. Smaller clothes shops such as
- Billboards and wheat pasted posters
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