10.10.12

Feedback 09.10.12

Today we had group crits talking through briefs and getting feedback on rationales / statement of intent and briefs. I was reasonably prepared and had concept boards and visuals for three of my briefs which I got appropriate feedback from but for the one brief I didn't have any visuals for I got minimal feedback. I will make sure that I can clearly communicate my progress for each brief in my next feedback session.

Rationale Comments
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Specific subject areas
Strong focus on music, fashion, art & culture with typography
Subject focus is good
Hi-lights strengths

Statement of intent
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Type - choose the briefs in order of which you will learn the most from, research driven briefs
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Briefs

Typeface Sketchbooks
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Love the idea but what happens next?
Look at type grids - Hyperactivitypography - A great book with a similar purpose
Nice idea for a brief
Teaching others how to produce typefaces through grids
Type specimen book will be visually striking and well developed concept which will allow development towards personal and professional skills.
Grid - Push it to make a unique grid
Push boundaries of ledgibility - could be interesting

Science of Spices
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Have you looked to see if it already exists?
Love the idea of spice catagorisation
Graphic deliverable on periodic table will act as an effective means of communication
Is the test tube idea reliable - how will it be able to be displayed in a retail environment
Well thought through, keep it simple, where would it exist?

Thou Shalt'
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Research existing bookshops

BEAU
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Rubiks cube - make sure like the road signs the typeface is clear and can be seen at angles

Additional Comments
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Majority of your briefs focus on 'knowing better'
Show your own knowledge of spices and grids on blogs
Well developed and considered briefs - good variation of subject matter and outcomes
Conceptually delivered

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