Considering an appropriate stock to match the tone of voice of the promotion. I will keep the flyers on plain stock as the background will be full using the textures on the last post.
Some of the things I have been looking at with these stocks are and analysing (to the best of my ability) how the ink will react with the stocks as well as the tone of voice each sets...
- Gloss / matte
- Colour / texture
- Recycled?
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