Re-writing the brief

T h e    p r o b l e m    i s
1. The shop lacks definition amongst the others surrounding it
2. People know very little about it - location, products, prices
3. The shop lacks a consistent visual identity across both stores
4.The shop behavior / communication doesn't match the clothes in the shop
5. The identity of the shop lacks the style of the clothes, the same message needs to be delivered across all fronts

I intend to promote to
a group of students and those with an interest in vintage fashion
that the shop has prices and garments that will appeal to the fashion conscious individual
in order to achieve this I will re-brand and revitalize the visual identity of the shops

P r o d u c t
Re-brand / visual identity

P o s s i b l e    R a n g e
Packaging for clothes / bags to carry them - Winter / summer editions
Receipts - girls // boys?
Event tickets - VIP / standard / student
Poster / flyer promotion
Logo
Look book
Special Vouchers
Front of the store promotion
Custom typeface - Prints sold in shop
Clothing Labels

D i s t r i b u t i o n   /   C o n t e x t
Small scale matching the shops budget
Prints put into the shop - altering peoples perceptions of the shop behavior
Packs sent out to students?