I felt the i's that were going to placed into student environments had little to no relevance to the rest of the campaign. I have been generating different ideas and thinking about how they could be more interactive and engaging.
The new ideas allow people to sit down, read a paper and then return it reducing the costs of the campaign. It also works with the pull out and rest of the campaign because of the repeated i's. Initially I was only going to do one but to maintain consistency with the rest of the campaign I created a few variations. This also fits with a greater variety of students, as if they are in groups then can sit on the more socially interactive seats. I will mock up these designs on the computer and develop them further.
(I won't upload images this bad EVER again)
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