After looking back through my last storyboards I have become far more directed with my overall approach to the project. Through my visual and contextual research I want to go for a minimalist modernist approach aiming at an audience with an interest in architecture and structural engineering. The connotations are visually obvious enough particularly with the aid of the end of the idents, also a more direct approach may be to overwhelming.
Sticking with a colour scheme based on a variety of greys fitting with the subtler tone of the More 4 re-branding. Also has a more consistent overall tone with the channels new content, a more intellectual and informative selection of programme content.
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