8.11.11

RE RE Rationale

I intend to promote to a group of festival goers that they should attend the festival and buy the special edition vinyl release. The festival will be called Artefact in relation to the errors caused when converting music to digital formats.

In order to achieve this I will produce . . .
- The branding and identity for the festival.
- Limited edition packaging for a vinyl collection off the artists music that was played at the festival.

PRODUCT
- A vinyl package that has a selection of music from the different artists playing at the festival.

RANGE
- Artefact Logo - Spelling based on the technical name within music
- Branding / Promotion for the festival
- Promotional Posters A1
- Promotional Flyers A5
- Promotional Packs to be distributed at the festival
- Banner Designs for festival stages / across the festival

Packaging
- A series of vinyl sleeves that are combined together into one pack
- Pull out poster designs using the same branding to the festival

CONTEXT
- Billboards / Tube posters

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