Rationale

Good is of putting a needle on a record...

Why?

- Better sound quality than your standard MP3 file or CD

- The dust and scratches add to authentic feel of the analogue format

- Mixing with vinyl is more responsive and reliable

- As graphic designers we love print and album art

- Nothing digital compares to the feeling of putting the needle on the record

I intend to promote and direct music lovers and people who have never 

experienced playing and listening to a vinyl that it is still a wonderful way of enjoying music. 

   

Product

A package promotes and directs people to experience playing a vinyl 

and try it out for themselves. I also want to try and work with current 

nightclubs such as Acetate that runs a 100% vinyl night in Leeds.

I aim to use an informal and humorous tone of voice in first person. 

Using a bold yet simple, consistent aesthetic to create a strong visual identity.

Deliverables 

A package promoting people to experience playing a vinyl

- Poster designs with statements about vinyl

- Promotional publication – including a range of vinyl sleeve designs

- Posters - smaller formats for bedroom walls - A2 / A3 as well as 

larger formats for billboards and wheat pasting

Contextual References

- Design from the 30's (introduction of the Vinyl record)

- Acetate / Boiler room - Vinyl nights running in Leeds and London - 

Crisp using very few or no colours, simple and clean

The context in which your products will exist / be viewed

- Urban Outfitters where many vinyl related products already exist. 

- Handed out after nightclubs. Smaller clothes shops such as 

'HIP' or 'Chimp' who provide space for flyers / posters.

- Billboards and wheat pasted posters