De-velopment

Logo development for ANALOGUE playing about with a friendly and creative branding identity, especially on the second image where I was playing about using different variations to create different faces and feels to the designs. This reminds me of the way companies such as carhartt and stussy work with their logos either collaborating with artists or producing limited variations of their logos for t shirt designs or printed work... few examples on my context blog - see post here.
Last two images are a few other words I was thinking of using...
CHOSEN LOGO