Folding Experiments

These are a few of my experiments with different folds for my mailshot design.

The image above was my first test where I was trying to experiment with a triangle design, this however proved to be to much hassle to open and wouldn't fully exploit the size restrictions in my mailshot. This complicated design would also cause people to lose interest and might stop them from reading the content.

This design is much simpler than the last using a basic square fold, however after running through these ideas I realised that I need to think more about the content of the mail shot than the aesthetics and layouts.